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Key Areas of Digital Marketing Search Engine Optimization (SEO) Focuses on optimizing websites to rank higher in search engine results. Resources: Courses: Moz Academy, SEMrush Academy Books: "The Art of SEO" by Eric Enge Content Marketing Involves creating and sharing valuable content to attract and engage an audience. Resources: Courses: HubSpot Academy, Copyblogger Books: "Everybody Writes" by Ann Handley Social Media Marketing Utilizes social platforms to promote products or services and engage with customers. Resources: Courses: Hootsuite Academy, Facebook Blueprint Books: "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuk Email Marketing Involves sending targeted emails to nurture leads and communicate with customers. Resources: Courses: Mailchimp Academy, Constant Contact Books: "Email Marketing Rules" by Chad White Pay-Per-Click Advertising (PPC) A form of online advertising where you pay for each click on your ads. Resources: Cours...
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